Tracy Anderson is a well know fitness guru and lifestyle expert. Her style is chic, modern, edgy, and bold. This project was lead by Kana Livolsi, CEO Dos Mundos Creative. Other project leaders included: Shelby Harrison (graphic design) , Connie Pico (videography) and Brandon Roye (project brand manager).
User Persona: women 25-45 looking to improve their lifestyle, already familiar with her brand.
Paint point: usability of previous site
Photo Editing: Before & After
Back to Top